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- Radio Sells with Immediacy
Research proves that radio regularly reaches consumers within two hours of their largest purchases of the day. Can there be a better time to reach your customers than on their car radio while they are driving to do today’s shopping?
- Radio Sells Everywhere
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them everywhere they go.
- Radio Sells with Intimacy
In your personal life, when you have something very important to communicate to someone, which would you prefer…to show them a picture, write a letter, or talk to them with the intimacy and emotion of the human voice?
- Radio Stars in the Theater of the Mind
Do you want a 100-piece orchestra in your ad, an elephant, a chorus, a laughing child, or perhaps even a love song? With word pictures and emotion-evoking sounds, radio’s “Theater of the Mind” stimulated the most emotion-filled pictures the mind can comprehend.
- Radio Escapes Advertising Clutter
Today’s radio, at about 11 minutes of advertising per hour, devotes less than 1/5 of its time to ads.
- Radio is the Cost-Efficient Medium
In the past five years the cost of radio advertising grew less than any other form of advertising, with a minimal 17% increase.
- Reach is Nice, But Frequency Sells
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands…except on radio. Radio is the reach AND the frequency medium you can afford.
- Radio’s Targeted Advertising Sells
Radio’s variety of formats allows you to pinpoint your advertising on the stations that best match your consumer’s interest. Radio’s unique targeting ability saves you money.
- You’re On the Front Page with Radio
With radio advertising, you are front and center in the listeners attention span when you ad is on the air.
- Radio is an Active Medium in an Active Society
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium.
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