Advertise on Spirit 95
Contact Mike Petersen, Shannon Richardson, Larry Gardner, or Mike Stankovic to discuss a marketing plan to promote your business or organization. Our phone is 812-335-9500.
We can show you how to make YOUR business be a first choice when one of our listeners needs what you have. We offer affordable special promotions, and long-term plans that will give you Top-Of-Mind awareness. We produce commercials that will compel our listeners to respond!
From the "Ad Industry" section of the December 10, 2015 Kiplinger Report, "New research show that small businesseds often win more business from nearby customers with ads on local radio. The rdio audience is huge, and local commercials allow firms to target specific demographics."
Radio Gets Results!
"Spirit 95 provides IU Credit Union with affordable advertising through family-friendly programs and music. As a lifetime financial partner, IU Credit Union values reaching Spirit 95 listeners of all ages. Positive and uplifting, these are great qualities to associated with!"
- Karen Earley-Mullis
IU Credit Union
Advertising Coordinator
_______________________________________________________
Reasons to Advertise on Radio:
We can show you how to make YOUR business be a first choice when one of our listeners needs what you have. We offer affordable special promotions, and long-term plans that will give you Top-Of-Mind awareness. We produce commercials that will compel our listeners to respond!
From the "Ad Industry" section of the December 10, 2015 Kiplinger Report, "New research show that small businesseds often win more business from nearby customers with ads on local radio. The rdio audience is huge, and local commercials allow firms to target specific demographics."
Radio Gets Results!
"Spirit 95 provides IU Credit Union with affordable advertising through family-friendly programs and music. As a lifetime financial partner, IU Credit Union values reaching Spirit 95 listeners of all ages. Positive and uplifting, these are great qualities to associated with!"
- Karen Earley-Mullis
IU Credit Union
Advertising Coordinator
_______________________________________________________
Reasons to Advertise on Radio:
- Radio Sells with Immediacy-people in the market for what you have will respond immediately.
Research proves that radio regularly reaches consumers within two hours of their largest purchases of the day. Can there be a better time to reach your customers than on their car radio while they are driving to do today’s shopping? - Radio Sells Everywhere
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them everywhere they go. - Radio Sells with Intimacy
In your personal life, when you have something very important to communicate to someone, which would you prefer…to show them a picture, write a letter, or talk to them with the intimacy and emotion of the human voice? - Radio Stars in the Theater of the Mind
Do you want a 100-piece orchestra in your ad, an elephant, a chorus, a laughing child, or perhaps even a love song? With word pictures and emotion-evoking sounds, radio’s “Theater of the Mind” stimulated the most emotion-filled pictures the mind can comprehend. - Radio Escapes Advertising Clutter
Today’s radio, at about 11 minutes of advertising per hour, devotes less than 1/5 of its time to ads. - Radio is the Cost-Efficient Medium
In the past five years the cost of radio advertising grew less than any other form of advertising, with a minimal 17% increase. - Reach is Nice, But Frequency Sells
Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands…except on radio. Radio is the reach AND the frequency medium you can afford. - Radio’s Targeted Advertising Sells
Radio’s variety of formats allows you to pinpoint your advertising on the stations that best match your consumer’s interest. Radio’s unique targeting ability saves you money. - You’re On the Front Page with Radio
With radio advertising, you are front and center in the listeners attention span when you ad is on the air. - Radio is an Active Medium in an Active Society
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium.
10 REASONS SPIRIT 95 WILL WORK FOR YOUR BUSINESS
Today’s Christian Music attracts:
1. A loyal 25-54 year old audience with a higher percentage of females than any other general advertising media.
2. Christian Music attracts the highest percentage of principal shoppers among all radio listeners.
3. The second highest percentage of college graduates among all radio listeners.
4. The highest percentage of managers/administrators among all radio audiences.
5. The second highest percentage of households earning $40,000+ among all radio audiences.
6. 45% of Christian adults representing over 69 million people tune into Christian radio.
7. 65% of those who listen to Christian radio do so at least several times a week.
8. 72% of Christian radio listeners prefer to buy from a business that supports their radio station.
9. 62% say that they would “shop more at a known business if it supported Christian radio.”
10. 64% of all Christian radio listeners say that “the ads on Christian radio make them want to buy what is in the ad,” compared to 33% of all other advertising.
The data is definitive and clear:
If your advertising campaign does not include Christian Radio, then you are not maximizing your ad budget’s ability to reach buyers who are predisposed to buying what you are selling.
Sources: Simmons Market Research, Soma Communications Media and market Reports, and Wilson Research Strategies; Audience Demographics for Christian Radio
1. A loyal 25-54 year old audience with a higher percentage of females than any other general advertising media.
2. Christian Music attracts the highest percentage of principal shoppers among all radio listeners.
3. The second highest percentage of college graduates among all radio listeners.
4. The highest percentage of managers/administrators among all radio audiences.
5. The second highest percentage of households earning $40,000+ among all radio audiences.
6. 45% of Christian adults representing over 69 million people tune into Christian radio.
7. 65% of those who listen to Christian radio do so at least several times a week.
8. 72% of Christian radio listeners prefer to buy from a business that supports their radio station.
9. 62% say that they would “shop more at a known business if it supported Christian radio.”
10. 64% of all Christian radio listeners say that “the ads on Christian radio make them want to buy what is in the ad,” compared to 33% of all other advertising.
The data is definitive and clear:
If your advertising campaign does not include Christian Radio, then you are not maximizing your ad budget’s ability to reach buyers who are predisposed to buying what you are selling.
Sources: Simmons Market Research, Soma Communications Media and market Reports, and Wilson Research Strategies; Audience Demographics for Christian Radio
