- Radio
Sells with Immediacy
Research proves that radio regularly reaches consumers within
two hours of their largest purchases of the day. Can there
be a better time to reach your customers than on their car
radio while they are driving to do today’s shopping?
- Radio
Sells Everywhere
Radio is the only true mobile medium. In the car, at work,
and at play, radio is there…the companion and the
advertising force your customers take with them everywhere
they go.
- Radio
Sells with Intimacy
In your personal life, when you have something very important
to communicate to someone, which would you prefer…to
show them a picture, write a letter, or talk to them with
the intimacy and emotion of the human voice?
- Radio
Stars in the Theater of the Mind
Do you want a 100-piece orchestra in your ad, an elephant,
a chorus, a laughing child, or perhaps even a love song?
With word pictures and emotion-evoking sounds, radio’s
“Theater of the Mind” stimulated the most emotion-filled
pictures the mind can comprehend.
- Radio
Escapes Advertising Clutter
Today’s radio, at about 11 minutes of advertising
per hour, devotes less than 1/5 of its time to ads.
- Radio
is the Cost-Efficient Medium
In the past five years the cost of radio advertising grew
less than any other form of advertising, with a minimal
17% increase.
- Reach
is Nice, But Frequency Sells
Psychologists tell us that consumers need to be exposed
to an advertising message at least three times before it
begins to penetrate. Most local businesses cannot afford
the necessary three-times-plus frequency that effective
advertising demands…except on radio. Radio is the
reach AND the frequency medium you can afford.
- Radio’s
Targeted Advertising Sells
Radio’s variety of formats allows you to pinpoint
your advertising on the stations that best match your consumer’s
interest. Radio’s unique targeting ability saves you
money.
- You’re
On the Front Page with Radio
With radio advertising, you are front and center in the
listeners attention span when you ad is on the air.
- Radio
is an Active Medium in an Active Society
Passive forms of advertising simply list merchandise or
tell you where a product is available. Radio is an active
medium capable of stirring emotion, creating demand, and
selling your product or service. Today’s hotly competitive
marketplace demands an active medium.
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